Consumer Personas
Qualitative Research
Marketing Strategy
Quantitative Research
Project Overview
Client was looking to streamline consumer personas across multiple North America resort properties to align marketing communications and grow sales. Spawn identified new personas, leveraging existing work from each Intrawest property combined with data from Experian and custom data sets from CEB Iconoculture and other sources, including OIA's ConsumerVue study. The client rolled out an FY16 initiative around the Families persona, including new positioning and packaging, resulting in approximately 60% sales increase of their MaxPass product.Client
IntrawestTags
outdoor
lifestyle
recreation
strategy development
