Conversion Rate Optimization
Marketing Strategy
Public Relations
Content Marketing
Project Overview
Canada’s leading real estate operating company Mainstreet Equity Corp. came to Woosper with a desire to convert the web traffic organically and with paid campaigns at a decreased cost. The significant challenges that we faced while fulfilling the demands of our clients were: - Major companies in the Canadian rental apartment market were taking the majority of organic as well as paid traffic. - The website that we have is not so conversion friendly. Need for customized advertisements which were based on zip codes. Now, our complete objective was to drop the costs and increase the conversions with the help of an optimized ad campaign. You will be amazed to know that Woosper completed the entire project with a strategy to target the top-performing keywords, build separate landing pages for every city and apartment’s geographical location. After that, we implemented a dedicated campaign for targeting zip codes and their nearby areas. Consequently, with continuous efforts over four weeks, we raised the Click-to-Conversion rate from 0.83% to 9.31%, with the average cost per click of $0.44 and the average cost per conversion of $4.75. If you are exploring for results like this, please feel free to get in touch with us at info@woosper.com or request a quote.Client
MainstrreetTags
branding
ppc
seo
content marketing
marketing strategy
conversion rate optimization
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