Project Overview
The Challenge: Historically, it’s been harder for the CPG industry to sell directly to consumers online as brands rely on retail partners to manage relationships with their shoppers.
The Solution: The AdParlor team collaborated with our Meta partners to execute performance marketing campaigns via Collaborative Ads, a Meta solution that bridges the gap between a CPG brand’s social presence and commerce experiences. When a Meta ad featuring the brand’s product(s) sold on the retail partner’s site is clicked, the customer is directed to the retailer site to purchase. Product-level conversions & revenue metrics are shared with the brand to measure the effectiveness of their Meta advertising. Client
Hill’s Pet
