Coordinates Branding and Digital Design
Branding
Marketing Strategy
Digital Marketing
Project Overview
Born out of the FD9 Fashion Incubator based in Los Angeles, the Coordinates Collection concept needed a custom online builder that would allow users to select and build custom jewelry. With over six different variable options on both mobile and desktop, Coordinates needed a sophisticated look that seamlessly guided customers through the customization buying funnel. We conducted first and secondary market research to identify the core market problem that the brand would solve. Once we validated the opportunity, we provided top-level management to align key stakeholders within the organization and better define their product road-map. While providing full brand management across every domain within the Coordinates organization, we were able to put in place a blueprint that would allow for market success focuses around approach and methodology. Within an agile framework, we mapped key measures of success for the brand to sprint tasks that spanned creative, management, research, strategy and technology. Within 8 weeks (4 sprints), we successfully launched both a product and platform for what would be one of 2015’s most viral brands.Client
Coordinates CollectionTags
ecommerce
branding
web development
magento
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