CORE WELLNESS HOLIDAY SOUND BATH
Event Marketing
Public Relations
Influencer Marketing
Project Overview
THE CHALLENGE: Core Hydration sought to create a memorable wellness experience for content creators during the holiday season, emphasizing the importance of balance and hydration. The objective was to curate a mix of paid content creators and influencers to generate earned social media content that would authentically resonate with their audience. SOLUTION: The Riviere Agency spearheaded the entire event, from concept development to flawless execution. We designed and managed a wellness sound bath experience at The Humming Puppy in Flatiron, ensuring every detail reflected the Core Hydration brand ethos.The guest experience was meticulously crafted to deliver a sensory-rich, shareable journey from start to finish. Guests were welcomed with color-coordinated yoga socks and branded hoodies. Upon entry, attendees discovered a beautifully designed reception area featuring a photo moment and light bites, before being guided down a hallway adorned with hydration-focused affirmations, custom-written to inspire and reinforce the brand's message.The main event took place in the Humming Puppy Shala, transformed with Core Hydration branding. Each guest was provided with a branded journal, towel, and Core Hydration bottle. Tevent was designed to encourage organic social sharing and create an indelible impression on attendees. RESULTS: The event garnered attendance from over 60 top tier influencers. Total social following of attendees was over 7 million with brands that hosted giveaways seeing an over 60 social media posts and a social media value of those posts totalling over $180K.Client
Core HydrationTags
Influencer Event
Wellness
Beverage
Event Production
Lifestyle
