Beauty Case Study
Paid Search & Paid Social Advertising
Digital Marketing
SEO
Project Overview
100% Pure is a leader in the natural makeup beauty and skincare industry dedicated to producing the purest and healthiest products. Their product line of certified natural skin care and beauty formulated with nourishing vitamins, minerals and antioxidants are naturally pigmented with fruits and vegetables and never use artificial colors. 100% Pure also uses natural fragrances from essential oils instead of synthetic chemicals. Like their name, they are formulated with 100% natural ingredients. Results: - Over the last 13 months, 100% PURE maintained over 5 ROAS that generated $3,710,303 in revenue and 45,775 conversions. In the second month of paid management (November 2018), VELOX was able to generate a 3.47 ROAS and $280,883 in revenue. - ROAS steadily increased as improvements were made to the account, achieving the first 5+ ROAS in April 2019. - ROAS has remained comfortably above a 7.66 ROAS since June 2019. - The peak in performance was during July 2019 when the account generated a 12.44 ROAS and $417,180 in revenue.Client
100% PureTags
SEO
Content Marketing
Digital Marketing
PPC
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