Crafting a Luxury Brand for Those That Refuse Compromise
Branding
Design Strategy
Web Design
Project Overview
Carlisle partnered with our brand identity team to reposition the luxury flooring leader from commodity cues to a provenance-first brand—elevating visual identity, verbal identity, and website UX/UI to signal true craft and rarity. We built craftsmanship-driven storytelling around Carlisle’s exacting standards, empowering architects and interior designers with trade-ready tools while attracting high-intent homeowners. The result: a luxury brand platform that improves lead quality, strengthens premium positioning, and sets the stage for scalable growth in new markets.Client
CarlisleTags
Luxury
Brand Identity
Positioning
Web Design
Content Marketing
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