Package Design
Design Strategy
Packaging Design
Project Overview
Back in 1998 two friends decided to do something about the lack of fresh beer on Long Island and lowering their bar tabs. So they took the plunge and built a brewery on Long Island’s South Shore in Patchogue, brewing up a full line up of easy drinking innovative craft beers. In the 15 years that followed, Blue Point became one of the fastest growing brewers on the East Coast. Then AB-InBev came knocking. By 2016, Blue Point was ready to expand to more markets with more new flavors. But with a new craft brewery opening every single day, Blue Point faced severe competitive headwinds. The challenge to DDW: Help us introduce Blue Point to new customers with a distinctive new package design that captures Blue Point’s salty, dockside sense of humor while giving each of our new brews its own special character. The results: The company recently announced it will be building a new brewery right down the street from its original site in Patchogue that will increase capacity by 400%. Not a bad, huh? “DDW immediately understood our peculiar personality and brought it to life.” Debbie Yoon Brand Director, Blue Point BrewingClient
Blue Point BrewingTags
ABInBev
Blue Point Brewing
Anheuser Busch
package design
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