Crashed Ice
Event Marketing
Marketing Strategy
Environmental Design
Project Overview
You know you’re on to something when, in Minnesota, during its coldest Month, 130,000 people venture outside to experience a sporting event. We’re talking about Red Bull Crashed Ice and the sport of Ice Cross Downhill. In 2012, and again in 2013 we lead strategy, creative and production for the St. Paul World Championship event. We managed and created everything from the campaign creative to large-scale mural installations, trophy building as well as on-site branding, athlete management and more--building a sport from the ice up in the process. Red Bull sets, and raises, the bar for world-class events every day and we’re proud to be a part of their success and the continued growth of Ice Cross Downhill.Client
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