Creating a new pet product category
Branding
Marketing Strategy
Public Relations
Project Overview
Kumfy Tailz was invented by a pet lover who believed there was an alternative in pet apparel to help keep dogs warmer in the winter and cooler in the summer. The Founder created a dual-purpose harness using gel pack technology. By addressing canine physiology, the harness holds the gel pack on the core of the dog, where skin, fur are thinnest and the sensitive cardiovascular system is located. With the help of a veterinarian, Kumfy Tailz is able to keep dogs warmer and cooler (maintain a healthy body temperature), unlike traditional dog coats. As a new caterogy in the pet industry, Kumfy Tailz relied on Cascade to generate awareness, build reputation, increase and support sales through public relations.Client
Kumfy TailzTags
pet product; pr agency; startup pr firm; pet industry
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