Creating Lives In Harmony
Branding
Marketing Strategy
Naming
Project Overview
The British Home was a 90-year-old retirement community whose strategic vision had outgrown its name. We created a new business category of "adult life services" and rebranded the organization Cantata with an image more in tune with the changing nature of the retiring Baby Boomer generation. Today, Cantata is growing dramatically and advancing its strategic vision at a faster tempo than it had ever imagined.Client
Cantata Adult Life ServicesTags
#rebrand #rebranding
