Creating the co-op of the future.
Paid Search & Paid Social Advertising
Marketing Strategy
Project Overview
After almost 80 years of delivering reliable, affordable electricity to its members, Mid-Carolina Electric Cooperative was at a pivotal juncture. Faced with a host of rapidly changing service offerings and member expectations, the co-op looked to Riggs Partners for help. Together, we affected positive, internal cultural change, facilitated strategic planning and rebranded for a new era of service.Client
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