Creative events increase engagement, media & launch a worldwide trend
Public Relations
Public Relations
Experiential Marketing
Project Overview
Jim Beam Brands' DeKuyper® Pucker™ Schnapps is a fun alcoholic beverage, which traditionally appealed to younger adults. An innovator in flavored liqueur, DeKuyper was among first to come to market in the early 1990's. The brand wanted to engage its current audience and bring in a new demo 35+, and introduce them to a new way to update their favorite cocktails...with flavor and color. At the same time, a new trend had been created in southern California, the Appletini, that the company wanted to share nationwide.Client
Jim Beam DeKuyper Pucker SchnappsTags
PR campaign; Appletini; food & beverage PR; PR agency;
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