Cryptaris Mission
Innovation
Marketing Strategy
Project Overview
Being known as the world’s pre-eminent fighting force has its perceptual drawbacks, primarily the belief that the focus is on physical combat. This is particularly true for STEM students who see the U.S. Army as an outdated institution comprised primarily of brawn – a place that’s not for them. Our job was to reveal the reality…that the Army is made up of the nation’s most innovative thinkers who are equipped with today’s most advanced technologies. We created the Cryptaris Mission a seven level interactive simulation that tested and engaged our problem solver target. We tapped into Army experts and Google and WebGL technology to make the experience as authentic and effective as possibleClient
U.S. ArmyTags
U.S. Army
Cryptaris Mission
