Project Overview
Edelman won Healthcare Campaign of the Year at the 2015 PRWeek Awards for the CVS Quits Campaign where CVS announced that they would be pulling all tobacco products from their stores, even if it meant losing $2 billion in revenue.
This bold campaign implemented a wide variety of efforts that included rebranding CVS to CVS Health and cementing the companies message of “helping people on their path to better health.” With the CVS Quits Campaign, the company’s stock rose by 9.2% in three weeks and also garnered over 129 million media impression with 117K posts on social media. A real example of putting your money where your mouth is. Good job CVS Health.Client
CVS
