Data Driven Email Solves Sysco Challenge
Marketing Strategy
Email Marketing
Data Analytics
Project Overview
HyperDrive worked closely with the IT and Data Technology groups at Sysco Foods national headquarters to craft a solution to a daunting communication challenge: how do we tell thousands of customers about their truck delivery scheduled today? Customers need to know when to expect their order delivery and have details at their fingerprints about what is coming and what substitutes may be included in the delivery. To avoid unnecessary phone calls and Customer Service intervention, Sysco needed a way to send emails that contain all the information the receiving customer might need. The program involved analysis and strategic decision making related to the disparate data sources and data work flow. HyperDrive worked with internal resources to develop a stable and highly personalized data flow that enabled daily truck delivery notification emails to fire automatically upon data sync. This system is getting rave reviews from the field and is rolling out nationally.Client
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