DC Superhero Girls
Social Media
Influencer Marketing
Project Overview
Mattel was in the process of launching a new product line – DC Super Hero Girls. Hitting store shelves in July at all major retailers, the line-up consisted of the female superhero dolls such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, and Poison Ivy. Made to empower girls, they were looking for a partner to reach out with “superhero” power to their audience.Client
MattelTags
twitter party
influencer marketing
ptpa
