DDPerks Program
Marketing Strategy
Shopper Marketing
Project Overview
In a highly competitive market, Dunkin’ Donuts wanted to further differentiate their loyal customer experience. In 2013, the company engaged Epsilon to create a comprehensive loyalty program. They needed real-time POS integration, assimilation with their successful mobile app (20MM+ downloads) and the flexibility to support creative offers and incentives.Client
Dunkin’ DonutsTags
Dunkin’ Donuts
DDPerks
