Deadpool: A Unicorn-ucopia of Marketing Wins
Media Planning & Strategy
Project Overview
Deadpool electrified a genre, breaking box office records with a kick-ass story, a bad-ass hero, and enough ass-accentuating spandex to make moviegoers blush, but the Home Entertainment success of Deadpool is due to imaginative original content that was unequivocally Deadpool – in the voice of Deadpool himself. Leveraging the character’s persona in strategically tailored media, our campaign captured the irreverent, spirit of the film; making fans feel as if they were actually hearing from the “Merc with a Mouth.” Creating initiatives that weren’t just tailored for fans, but were created by Deadpool himself made Deadpool the #1 Marvel release ever!Client
21st Century FoxTags
21st Century Fox
Deadpool
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC