Project Overview
L.L.Bean, the venerable outdoor gear and apparel brand, has been a Conductor client for 2+ years and our “Be an Outsider” campaign features great storytelling, high production value and impressive results across multiple products.
Our back-to-school ad drove an awareness index of 99%, to which their data analytics partner said, “The results are basically the best I’ve ever seen.” Beyond that, this spot “Dear L.L.Bean” ranked #4 out of over 13,000 commercials globally in the TV category of Kantar’s Creative Effectiveness Awards 2023.Client
L.L.BeanTags
Kantar’s Creative Effectiveness Awards