Defining Medicine
Branding
Video Production
Marketing Strategy
Project Overview
OU Medicine has partnered with STAPLEGUN since 2012 to find innovative and effective solutions for a number of concerns. First, the hospital needed to fight back against a reputation of being an outdated hospital for a lower-income population. It also needed to consolidate branding efforts for its many subsidiaries with a strong “umbrella” brand that could be adapted to various hospitals and centers. Because its budget was significantly smaller than its major competitors, the hospital system needed a marketing approach that would provide extremely effective results. STAPLEGUN produced several award-winning campaigns every year since, focusing on a resurgence of the OU Medicine brand.Client
OU MedicineTags
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