Defy Labels Super Bowl Case Study
Paid Search & Paid Social Advertising
Butler, Shine, Stern & Partners
0.0
0 Client Reviews200,000+
100+
Sausalito, United States
Project Overview
Small... cute... chick. MINI has been called a lot of things over the years. In an effort for the Super Bowl, we embraced these labels and abruptly turned them on their head. With the help of Serena Williams, Abby Wambach, Harvey Keitel and others.Client
MINITags
MINI
Defy Labels
Super Bowl 2016
