Dewey Ryder
Paid Search & Paid Social Advertising
Project Overview
Mountain Dew launched a new creative campaign celebrating the career of NASCAR’s Dale Earnhardt Jr. and passing the torch to his replacement: Danny McBride. Dale Jr. is one of the world’s most loved athletes and has been a spokesperson for Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Dew is staying true to its brand and releasing a humorous tribute piece.Client
Mountain DewTags
Mountain Dew
