Project Overview
The challenge we were tasked with overcoming for
Appolo Heating was to drive awareness and sales of their
HVAC services to homeowners throughout upstate New
York. Appolo Heating partnered with Overit to increase its
Brand awareness and sales of its HVAC installation,
Emergency and ongoing maintenance services. To
accomplish this, Overit created and executed a
comprehensive, integrated branding and marketing effort
that merged traditional tactics with digital efforts to attract
new customers, re-engage current homeowners and help
create more comfortable homes in every service region. To date, our work with Appolo Heating has included the modernization of the brand’s aesthetic; a new user-focused website, traditional marketing, ongoing search engine optimization and online advertising, public relations, content marketing, marketing automation, video production, character development and more!
The results were impressive. Since beginning work with Overit, Appolo Heating as seen a 20% increase in replacement business year-over-year, a 10% increase in service business year-over-year, a 57% increase in online advertising leads year-over-year in the busy summer season, as well as a 40% decrease in average cost per lead. Download the full case study here: http://bit.ly/APPOLO_Case_Study
Client
Appolo Heating
