Digital Lead Nurturing and DRTV Experience
Marketing Strategy
Quantitative Research
Inbound Marketing
Project Overview
Crystalens wanted to test the efficacy of Direct-to-Consumer (DTC) advertising for this surgical product. The effort needed to be measurable to convince upper management that DTC was a worthwhile investment in the future. Additionally, they wanted to test a full range of media including TV, print, search and online display and they all had to be fully trackable. Solution: Ionic Media developed a turnkey program including TV RFI, print placements, and search marketing, online display to drive leads into a central database. We built out landing pages and developed a lead nurturing program that included inbound and outbound telemarketing and outbound mail and email services. In addition, the team undertook a modeling project to calculate the ROI of the campaign.Client
Crystalens- Bausch + LombTags
Search Optimization Marketing
Display Media
Print media
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