Project Overview
Endangered Species Chocolate (ESC) is the number one ranked premium, natural chocolate brand on the market, and a leader in the ethical chocolate space. However, in order to continue growing and expanding their success, they needed to base themselves in a firmer foundation of knowledge about their consumers. Knowing they needed consumer understanding to inform future marketing opportunities and initiatives to be as successful as possible, it all stemmed back to ESC’s overarching goal: to increase the funds allotted in their 10% GiveBack program to nonprofits to one million over the next few years.Client
Endangered Species Chocolate