Disney
Mobile Development
Digital Marketing
User Experience
Project Overview
Walt Disney’s original vision for the Haunted Mansion was for the ghosts to follow you home. Through the magic of technology, and an innovative monthly retail subscription model, we helped Disney Imagineering realize this vision. The ghosts had a problem: Not enough people believed in them, and their power to leave the mansion and follow guests home had been diminished. They wanted that power back. The storyline was designed to turn skeptics into believers. The subscription allowed guests to purchase a three month series of haunted objects to be delivered to their door. The subscriptions were purchased in the park, at Disney stores nationwide, and online.Client
DisneyTags
app
disney
UX
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