Disney/Albertsons Co-Op Healthy Eating Campaign
Branding
Packaging Design
Marketing Strategy
Project Overview
Albertsons Inc. commissioned The Creative Bar to come up with a creative design to promote healthy eating, and California fresh produce with strategic partner The Walt Disney Co. The concept of a modern Disney twist on a retro fruit crate label was pitched and creative was soon developed. The final artwork was a hit with both Albertsons Inc. and The Walt Disney Co. and was displayed in all California produce departments for Summer 2013. Our work on this campaign won The Creative Bar a Gold Hermes Award in 2013.Client
The Walt Disney Company; Albertsons, Inc.Tags
disney
albertsons
campaign
branding
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