Disney | Packaging Design
Design Strategy
Packaging Design
Graphic Design
Project Overview
A retail project providing families with nutritionally balanced meal solutions whilst engaging kids with Disney storytelling. Whether it be films, theatre productions, or theme parks, the principle of 'family' is fundamental to the Disney ethos. This range of Disney Kitchen products was specially formulated to be low in salt, sugar and fat, whilst still satisfying the whole family with tasty ‘Main, Side and Veg’ meal combinations. P&W pushed the design concept a step further with the introduction of engaging family-friendly games and puzzles on the reverse of the sleeves. This range represented a positive step forward for Disney, offering socially responsible meal solutions, helping to encourage family bonding through a shared mealtime experience with healthy recipes and fun activities. The range proved a success in Tesco stores across the UK.Client
DisneyTags
packaging
packaging design
disney
graphic communication
food packaging
fmcg
retail marketing
retail brands
food and beverage
food packaging
design
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