Project Overview
Big Fish, Dorset Cereals’ design and marketing agency for the past ten years, took 2nd Place in the Fresh & Prepared Foods category at The Dieline Awards 2015.
Big Fish was placed with the task of reimagining Dorset Cereals’ brand and giving the packaging a facelift. To execute this task, they developed a campaign called “Life Begins at Breakfast” to help consumers feel positive before their day starts. With the campaign in place, Big Fish had to give the normally simple cereal box concept new life by making Dorset boxes into a work of art.Client
Dorset Cereals