Drink and Draw
Paid Search & Paid Social Advertising
Marketing Strategy
Media Planning & Strategy
Project Overview
We were asked to celebrate the passion and authenticity of Pabst Blue Ribbon drinkers without reeking of commercialism. A simple Google search for Pabst Blue Ribbon images served up a collage of tattoos, outsider art, and a homemade burial casket. PBR lovers are a fiercely loyal bunch and the Drink & Draw program became the perfect home for the passion and creative spirit that was already out there.Client
Pabst Blue RibbonTags
Branding
Advertising
Content
Media
Strategy
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