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Drive Interest In Cadillac Among Luxury Chinese Audience

Qualitative Research
Media Planning & Strategy
Multicultural Marketing
Left Off Madison
0.0
0 Client Reviews
12,000+
10 - 49
Orangeburg, United States
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Project Overview

Learn how we were able to generate interest in the Cadillac nameplate among the young Chinese affluent, luxury consumer population in Canada. Stimulate incremental growth for ATS, XT5 and Escalade models. And, utilize this as a test-and-learn for future activity.

Client

General Motors

Tags

auto
automotive
cadillac
general motors
asian
chinese