Driving Authenticity in Newegories through PR and Influencer Engagement
Social Media
Public Relations
Influencer Marketing
Project Overview
GoPro wanted to parallel its success in action sports in the outdoors, hunting and fishing communities. They turned to Gunpowder to handle media relations, content creation and distribution and athlete/influencer relations to not only create that credibility but turn outdoors big box stores into some of their biggest retail partners.Client
GoProTags
gopro
socialmedia
mediarelations
