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Driving Pensacola Tourism Through Digital Innovation - The Drum Digital Trading Award Winner 2016

Marketing Strategy
Media Planning & Strategy
Data Analytics
Goodway Group
0.0
0 Client Reviews
N/A
100+
Jenkintown, United States
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Project Overview

Appleyard Agency approached Goodway Group in 2013 regarding the Visit Pensacola tourism campaign. The agency needed a digital media partner to help service the demands of a complex, multi-market, multi-audience campaign requiring constant changes at a rapid pace. The overall objective of the campaign is to attract and retain visitors to the Pensacola region.

Client

Visit Pensacola

Tags

digital media
digital advertising
omnichannel
audience targeting
CRM
audience segmentation
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