EAA: Unifying a Global Nonprofit
Web Design
Mobile Development
Digital Marketing
Project Overview
THE CHALLENGE When it comes to things that fly and the people who love them, there’s no better source of information than the Experimental Aircraft Association. With more than 20 million web page views annually and more than half a million attendees at its annual airshow, EAA stands alone as the premier organization for aviation enthusiasts. With a growing membership of 180,000 and an online audience of more than 1.5 million, the future of EAA appeared to be limitless — except for one major malfunction. Fans and members had to go to 27 different websites to get the full EAA experience. With the next AirVenture show looming, time was of the essence. THE SOLUTION Hanson Dodge quickly consolidated EAA’s 27 disparate websites into one global hub for aviation information. With an emphasis on improving the user experience and increasing membership numbers, Hanson Dodge aligned more than 5,500 pages of content and created an e-commerce platform to capture membership and memorabilia sales. The new site offers a tailored user experience for every level of aviation enthusiast, from youngster to military veteran. The next step was to create a new mobile event app to enhance the AirVenture experience for attendees. Hanson Dodge developed a fully native app with a searchable grounds map that functioned without the need for cellular data. THE RESULTS With a streamlined and integrated digital solution in place, EAA could now publish content to the website and app simultaneously. Results included: - 56% increase in users on EAA.org - 193% increase in pageviews - 47% increase in app downloads YoY - App usage during the event more than doubled - 2014 Sitecore Experience Award for Best Not-for-Profit Site in North AmericaClient
The Experimental Aircraft Association (EAA)Tags
website
development
sitecore
mobile
app
e-commerce
