Earned Media: PR Strategy
Public Relations
Project Overview
Client Orivet is a leader in genetic pet testing and is very well-known in the dog breeder space. A goal going into 2023 was to make the brand more relatable to pet owners. Our public relations strategy, specifically targeted pitching and media relations, came into play with the popular publication Women's Day. As a result of a direct pitch, we were able to secure a placement in a round-up for "Best DNA Testing for Cats," including direct quotes from Orivet executives. The results were 17.7K views on a site that has 5.38 million unique monthly visitors, and placements in two Tier 1 publications. The piece also ran on yahoo! Lifestyle and earned over 2.34 million views with 399 million unique site visits. The total ad equivalency for the yahoo! piece was $21,645.Client
OrivetTags
Public Relations
