HOW TO MARKET YOUR FOOD OR WINE BRAND IN A POST-PANDEMIC WORLD
Marketing Strategy
Data Analytics
Inbound Marketing
Project Overview
As we look toward a more positive-and hopefully safer-future ahead, many brands have managed to restructure their businesses and learned to ‘pivot’. Some, however, are still unsure about how, when, and where to market their products in a way that will build value for their organizations. One of the best ways to grow a brand's bottom line comes from staying top of mind with customers, reaching them early and often-before they are ready to shop. Social and digital platforms like Zoom, Facebook Lives, Instagram IGTV, TikTok, and other forms of 'instant' media have proven to be successful platforms upon which to engage with and reach fans. By personally inviting fans, influencers and industry personalities to be part of the conversation, our brands were able to forge close relationships with those who are important to them, including distribution teams. Elevating their brand as something bigger, and more than just a product on the shelf. In addition to direct customer engagement opportunities, our team also developed hyper-targeted seasonal media pitches, ensuring that our clients were not just available, but truly the ideal choice for news coverage and mentions. The results of that media outreach and strategic pitching? Over 5 billion US readers saw our clients in 2020, and one client stated that they’d seen an increase of 130% in ROI, compared to 2019. They are now on track for a 40% increase in 2021. Want to learn about more to grow your brand? Click the link above, or contact our team at brands (at) fkint.com for a complimentary review.Client
FK InteractiveTags
Public Relations
National Brand Strategy
Shopper Marketing
Management consulting
data analytics
sales analytics
inbound marketing strategies
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