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EATING WELL IS WELL BEING

Branding
Design Strategy
Marketing Strategy
Propaganda
5.0
4 Client Reviews
10,000+
10 - 49
St. Louis, United States
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Project Overview

Propaganda partnered with Pei Wei in order to find the brand’s core emotional equity as a means to retool the foundation for future growth.

Client

Pei Wei

Tags

restaurant
food
asian
Chinese
rice
branding
promotion
Customer research
analytics
menu
gift cards
photography
naming
social
digital marketing
environmental
eating
wellness
advertising
Drink
Brand Book
Interior Design
fast casual
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