eCommerce & Responsive Design- Kérastase Paris
Digital Marketing
Email Marketing
Project Overview
After undergoing a site re-launch and migration to Demandware, the new eCommerce solution for global leading brands, Kérastase-usa.com required an improved re-design that created an elegant, and elevated experience without compromising visiblity of promotions and callouts. VMGROUPE created a new homepage design, revised email templates, banners, Facebook promotions and contest apps. Using Demandware’s robust resources, accessed by the business manager platform, VMGROUPE created and managed products, catalogs, grouped products and configured global and category content slots. VMGROUPE troubleshooted, trained, and assisted the brand’s internal management team and showed how to use Demandware to fit their needs. The result was a perfect combination of design and Demandware knowledge and support. VMGROUPE produced strategy-driven design that delivered results. A hopmepage with bottom callouts visibile above the fold, layered ontop of a large hero image, and a system that allows easy maintenance and storefront management for marketing and merchandising.Client
L'OréalTags
ecommerce
responsive design
beauty
cosmetics
branding
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