eCommerce & Spatial Design
Digital Marketing
Project Overview
10 columbus circle - SHOPS AT TIME WARNER CENTER In 2013 Satya Jewelry chose VMGROUPE as their agency of record because of our extensive experience in the fashion retail space, our innovative & progressive approach with technology, film, photography, and creative design that is combined to create new, unique, and deeply meaningful digital experiences between brands and their audience. Our first engagement with Satya Jewelry consisted of redesigning their eCommerce website, Logo, brand positioning, packaging, and the design and build out their new retail store at Columbus Circle. Retail Store Design & Build VMGROUPE provided the concept, design drawings, construction drawings, architectural blueprints (in collaboration with one of VMGROUPE’s affiliated licensed architects), engineering with a license engineer consultant, design, decor, permits, project management, general construction management, material resourcing, build-out, construction of millwork, and handled the approval submissions to the owners of the Time Warner Center building. (The store took 2.5 months from start to finish) Logotype, Brand Positioning, Brand Guidelines, & Package Design VMGROUPE’s designers created a new Logo for the brand, the in store jewelry display designs, hangtags, and packaging design. Photography & Video VMGROUPE’s co-founder Daniel Garigga shot & filmed the advertising campaign for the FW13 and SS14 campaign. eCommerce Redesign VMGROUPE redesigned the Satya Jewelry with new brand assets, and we work closely with their Magento development team to ensure that all the designs are implemented properly. In addition VMGROUPE also manages Satya Jewelry’s media-buying plan and handles event planning for the brand. Our recent store launch events had 700+ RSVPs and attendees from key Press and Media. DIgital Marketing VMGROUPE designs, develops, and manages of all of Satya Jewelry’s social pages.Client
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