Educational Organization
Media Planning & Strategy
Project Overview
• Client Objective: - Draw on education marketing experience to help bring qualified candidates to New York City to teach science, math, special education and general education in city school system. • CMS Solution: - Target males and females who are seeking second careers as teachers, interested in helping children via education/volunteering, and/or African-Americans and Hispanics seeking to become teachers. - Integrate traditional and digital media including: ^ Digital – SEM Adwords as well as geo-targeted banner advertising ^ Out-of-Home – Billboards, Buses, Airport Dioramas, Park-n-Ride ^ Train, Subways ^ Email blasts • 361° Results: - Increased qualified applications over 20% in one year - Increased diversity applicant pool by 25% in one year - Saved 10% of budget by stopping campaign early due to over-whelming responseClient
Tags
media
education marketing
digital marketing
SEM
out-of-home
billboards
buses
airport
train
subways
email
multicultural marketing
volunteering
