Emilie S (Exzeb)
Innovation
Experiential Marketing
AR/VR
Project Overview
French broadcaster France Télévisions wanted to promote the launch of Season 2 of their TV series The Witnesses (“Les Témoins”). We were brought in with a mission to leverage immersive technologies to bring the audience closer to the story of Emilie S., a character from the show. Emilie has been locked in a basement, abused and tortured. There, she gave birth to her captor’s baby, who kidnapped him and left Emilie for dead. We designed a groundbreaking escape room where two players collaborate across time & space dimensions to save Emilie. To do so, both players step into a (real) set recreation of the basement where Emilie was held. One player explores the physical space, whilst their partner - fitted with an HTC Vive - enters Emilie’s tortured mind in VR. To find Emilie, players need to communicate & interact with objects in both the real and virtual realms until both realities become inextricably locked together... Work together. Solve the mystery. Save Emilie.Client
France TelevisionsTags
virtual reality
vr
escape room
brand experience
experiential marketing
brand activation
television
broadcast
entertainment
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