AnyWare Ordering
Innovation
Marketing Strategy
Mobile Development
Crispin Porter + Bogusky (CP+B)
0.0
0 Client Reviews500,000+
100+
Boulder, United States
Project Overview
For the pizza company once known for mediocre pizzas and quick delivery, digital has transformed the business into an e–commerce powerhouse. Partnering to further transform the brand meant gaining a deep understanding of the business, both in terms of its role in culture, and by analyzing and looking for opportunities within the volumes of data and metrics we had access to. This led to a key insight, that while online ordering awareness was quite low, at just 40%, those who did use Domino’s e-commerce site reported the highest levels of customer satisfaction—nearly 20 points higher than for those who ordered by phone. Additionally, we uncovered that online orders had a $2.00 higher ticket average than phone orders, and higher order frequency.Client
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