Empowering a Mobile App with 10M+ Downloads
Mobile App Developers
Project Overview
Client Challenge: Scale mobile development fast, handle massive traffic spikes during sales without downtime, and maintain code quality/compliance while shipping continuously. Solution: Built/optimized key revenue features: multi-payment (PayPal, AfterPay, Apple Pay), guest checkout, loyalty “Rewards,” purchase history, push notifications (price drop, back-in-stock), visual search, iOS widgets, and a dynamic homepage configurable without app updates. Established a 60+ person dedicated mobile org with shared ownership, standardized patterns, proactive prototyping, and 24/7 production support. Implemented mobile QA from scratch, secure coding practices, continuous monitoring, and tiered on-call to keep apps stable at peak loads. Results: 10M+ downloads across iOS & Android; ~179k monthly downloads. 2× faster development velocity; reliable bi-weekly releases. +40% engagement time; +22% purchases; +12% Android revenue lift from guest checkout; improved scalability with no peak-time downtimeClient
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