Project Overview
We changed the perception of this animal shelter from a place where pets go to die to the place where you save yourself—from a life of petlessness. This campaign has helped make the Oregon Humane Society one of the top shelters in the U.S. with adoption rates at 99% for dogs and nearly that for cats and small animals.Client
The Oregon Humane SocietyTags
advertising
marketing
optimistic
animation
PR