Engaging Facebook Ads Campaign Led to 70% More Website Visitors
SEO
Marketing Strategy
Inbound Marketing
Project Overview
Our client, a financial retailer with over 20 years of experience in the West Midlands. They moved the bulk of operations online, with Facebook being a key channel for ad opportunities. This project’s marketing strategy was designed to target their ICP (Ideal client profile), maximising the ROI and increasing the number of MQ The results exceeded expectations, with a cost per lead three times lower than anticipated and a 70% YoY increase in website visitors. The conversion rate and the average number of pages visited per session also significantly increased. The educational campaign was particularly successful, resulting in more engaged visitors to the website.Client
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