Ensure 33% Share Gain
Marketing Strategy
Marketing Strategy
Marketing Strategy
Project Overview
As the agency of record for Ensure, HGA/300m recommended improving the taste hedonics, then positioned the new taste of Ensure as evidence of Ensure’s commitment to improvement while staying relevant. Ensure market share increased 34% and forced Boost to exit the market. Tactics employed included quantitative and qualitative research, innovation, strategic planning, branding, promotion, email, advertising, collateral, online and interactive, videos, sales force communications, packaging.Client
Abbott NutritionTags
healthcare marketing
professional sales
sales force gains
medical marketing
consumer sales
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