The "Why" of Database Technology
Branding
Qualitative Research
Marketing Strategy
Project Overview
Through an in-depth, research-driven creative consulting process Woden uncovered the “why,” of Redis Labs and helped Redis leverage this "why" to align the entire organization. Woden's unique StoryKernel and StoryGuide process gave Redis Labs the ability to talk about their organization in a way that transcends features and benefits, launching the entire organization forward with a unified messaging strategy.Client
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