ER Disguise Campaign
Paid Search & Paid Social Advertising
Marketing Strategy
Marketing Strategy
AcrobatAnt - Advertising and Marketing
5.0
2 Client Reviews2,000+
10 - 49
Tulsa, United States
Project Overview
This campaign is actually a hybrid—part marketing and part public service announcement. The simple, eye-catching graphics communicate that heart attacks, strokes and aneurysms can seem like something else entirely. The campaign reminds consumers that during life-threatening emergencies, they need a full-service ER with complete cardiac and stroke capabilities. The bold graphics and simple concepts effectively stand out in multiple mediums. And that's not just our opinion. The campaign won a Judge's Choice award for outstanding campaign. But another outdoor board also gained critical attention when a commuter decided to have his heartburn checked out. After his severe blockages were promptly treated, he wrote to thank the hospital for saving his life. How's that for a positive response? AWARDS: 2014 Judges Choice Aster AwardClient
Health Management AssociatesTags
health system campaign
hospital campaign
ER Campaign
heart attack campaign
healthcare marketing
stroke symptom awareness
heart attack symptom awareness
