Estée Lauder Metaverse Fashion Week Activation
Event Marketing
Innovation
Experiential Marketing
Project Overview
Cash Labs Estée Lauder launched their space in Decentraland during Metaverse Fashion Week with an immersive experience in their brand new beauty headquarters, including a wearable giveaway. The wearables were inspired by one of Estée Lauder’s most iconic products: The Advanced Night Repair Serum Synchronized Multi-Recovery Complex. The beauty brand has planned several future events at their metaverse headquarters later in the year.Client
Estée LauderTags
Metaverse Production
Event Production
Innovation
PR
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